Off-the-shelf men's clubs fit a man who is 5'10", with 7" hands, 3" fingers, an 85 mph swing speed, and a perfect swing path, but they do not encourage good golf shots.

Custom-fit clubs will fit you better physically, and work better for you to reduce both your score and the possibility of swing-related wear and tear on your body.

Your clubs should fit not only you, but also your playing style and ability.

Custom fit clubs come in the same quality range as off-the-shelf clubs, but they can be tailored to your skills and limitations, your game, and your body. 

Custom clubs cost less than ready-made clubs of the same materials, quality, and equivalent design, regardless of brand name.